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Amaze is a new brand of inverters launched particularly to cater to the middle class families of India with entry level square wave inverters. This was a very quick styling exercise to quickly launch a line of products and the brand itself.
Target group Indian middle class.
The brief was to make a rugged looking product, it had to look tough.
A conventional inverter line of thought.
Selected concept Rapture.
Iterations of Rapture.
Final refinement of the concept in 3D.
Prototype with final color, material and finish.
Engineered with respective mounts and light pipes etc.
Final production version.
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